The Children’s Mandela offers a uniqueperception of the former SouthAfrican president. Author Tyne Doyle and publisher IainBryant at the book launch.(Images: Future by Design) MEDIA CONTACTS • Iain Bryant CE, Future by Design +27 83 445 1111 RELATED ARTICLES • Mandela quotations book published • Mandela a free man 21 years ago • Mandela’s old offices restored • Mandela message to spread • New Mandela book releasedShamin ChibbaChildren possess a perspective of the world that can be more profound than those of adults. This is certainly true in The Children’s Mandela, a glossy coffee-table book that collects children’s anecdotes about former president Nelson Mandela.According to Iain Bryant, CE of publishing company Future by Design, the idea of compiling children’s thoughts came about just before Mandela’s 80th birthday, 13 years ago.The author, Tyne Doyle, was conducting an advertising campaign during which she asked children a series of questions about a particular fuel company.Doyle was astonished by the answers and wondered what children would think of someone like Nelson Mandela.“She visited various schools asking children, aged between six and 12, 25 questions and got some amazing answers,” said Bryant.Doyle chose 1 300 of the best answers out of a possible 40 000. Accompanying the text are 250 pictures created by some of the pupils who were quoted in the book.The Childrens Mandela is Doyle’s first foray into writing. The Johannesburg-born copywriter has won numerous awards in the local and international advertising industry, and has also been a finalist at the London International Advertising Awards.The Children’s Mandela is available at all leading booksellers at R345 (US$48) each and to higher volume corporate buyers at R260 ($36).SA’s future leaders share their thoughtsBryant said that though the book has insights by children, it is targeted at the adult reader.He added the book will not only provide the reader with a unique perception of the Nobel Peace Prize laureate but also a glimpse into the minds of the future leaders of South Africa.“Children are conscious about a lot of things,” said Bryant. “Adults underestimate how much children know and take to heart. It is not just one child who knows about things but a whole lot of them. We should not treat them like children. They are like little adults.”He said the book subtly reveals the impact of the former president’s moral conviction on South Africans.Bryant further stated that instilling a strong moral foundation in children at home is not enough and instead everyone, including government and business, should contribute to a moral society.Children’s minds simple yet profoundSimple questions such as “What was Madiba like when he was your age?” “Why did he go to jail?” and “If he was an animal which one would he be?” conjured some of the most original and thoughtful replies.“When asked what politics was, the answers ranged from ‘People fighting a lot’ to ‘It means driving around in a Mercedes-Benz’ and even ‘I want to cry when I hear that word’,” said Bryant.Twelve-year-old Kate said politics is about “Fat people who wear expensive suits and argue all day and get paid for it”.For the question “What did Mandela do on Robben Island?” 11-year-old Bruce said: “He broke rocks but his spirit was never broken, never broken.”Themes that inadvertently surfaced in the answers were crime, striking, litter and child molestation; topics that Bryant said children should not be exposed to.“It makes me angry to think children are exposed to these things,” he said.Reaching bestseller statusIn its first month of publication in November 2010, the book sold almost 3 000 copies and it’s currently on its way to becoming a bestseller.With backing from financial provider Nedbank’s Corporate Social Responsibility programme, Future by Design was able to plan a print run of 7 500 copies for South African readers. However, Bryant believes the international market could demand much more.The marketers have taken to promoting the book on popular social media websites Facebook and Twitter, with one quote tweeted on the latter website each day.
South Africa’s National Development Plan Vision 2030 is drafted with the aim, among others, to eliminate poverty and create 11-million jobs by the year 2030.Schoolchildren at Ngidini Senior Primary School. The National Development Plan states that young people “deserve better educational and economic opportunities”. (Image: GovernmentZA, Flickr)Yvonne Fonteyn and Lucille DavieSixteen years. In that time South Africa will be a very different country, if the goals of Vision 2030, as set out in the National Development Plan (NDP), are met. The aim, among others, is to eliminate poverty and create 11-million jobs by the year 2030.“By 2030 we must be able to declare that no South African lives below a poverty line and we can fix that line,” Trevor Manuel, minister in the presidency for the National Planning Commission, said in the introduction to the NDP.Drafted by Manuel and 26 other commissioners, the plan aims to reduce inequality by 2030. It states: “South Africa can realise these goals by drawing on the energies of its people, growing an inclusive economy, building capabilities, enhancing the capacity of the state, and promoting leadership and partnerships throughout society.”According to the NDP, the peaceful transition from apartheid to democracy must be taken further. The government has already started to align the long-term aims of national departments with the plan, identifying where policy change is necessary for this alignment.“The NDP is a plan for the whole country,” the plan reads. “Government will engage with all sectors to understand how they are contributing to implementation, and particularly to identify any obstacles to them fulfilling their role effectively.”The plan starts with the president and deputy president, who will lead the change, setting an example for provincial premiers and local government mayors to follow.“This plan envisions a South Africa where everyone feels free yet bounded to others; where everyone embraces their full potential, a country where opportunity is determined not by birth, but by ability, education and hard work,” says the plan. “Realising such a society will require transformation of the economy and focused efforts to build the country’s capabilities. To eliminate poverty and reduce inequality, the economy must grow faster and in ways that benefit all South Africans.”Opportunities for young peopleYoung people will be a special focus – they “deserve better educational and economic opportunities”. More than this, “focused efforts are required to eliminate gender inequality”. “Promoting gender equality and greater opportunities for young people are integrated themes that run throughout this plan.”The commission noted that long-term shifts in global trade and investment were reshaping the world economy and international politics. Chief among these developments was the emergence of the rapidly growing economies of the Brics countries – China, India and Brazil in particular – as well as the increased growth in Africa.Globalisation presented additional risk for emerging markets, while climate change was another factor affecting development in South Africa. The country stands to benefit significantly from regional cooperation.Origins of the planPresident Jacob Zuma appointed the National Planning Commission in May 2010 to draft the NDP. An advisory body consisting of 26 people, the commission was drawn largely from outside the government, with members being selected for their expertise in key areas. It is chaired by Manuel, with ANC deputy president Cyril Ramaphosa as deputy chairman.The commission’s Diagnostic Report, released in June 2011, set out South Africa’s achievements and shortcomings since 1994. It identified a failure to implement policies and an absence of broad partnerships as the main reasons for slow progress. And it set out nine primary challenges:Too few people work.The quality of school education for black people is poor.Infrastructure is poorly located, inadequate and under-maintained.Spatial divides hobble inclusive development.The economy is unsustainably resource-intensive.The public health system cannot meet demand or sustain quality.Public services are uneven and often of poor quality.Corruption levels are high.South Africa remains a divided society.DemographicsThe commission had to take into account the demographics of South Africa, including:The birth rate, which is at 1% now and is dropping, and is predicted to stand at 0.5% by 2030.About 60% of the population live in urban areas; by 2030 it is predicted to be 70%.The effects of immigration, which will add 0.1% to 0.2% to the population by 2030.The effects of HIV and Aids, which has stabilised at 10% of the population being HIV-positive.To maximise the benefits of this “demographic dividend”, says the commission, the country requires better nutrition and health care, improved educational standards, increased access to further and higher education, easier entry into the labour market and greater labour mobility, which is the ability to move to where jobs are on offer. All of these factors need to be taken into account in national planning.Goals of the NDPBy 2030 the country needs to eliminate income poverty. In other words, it must reduce the proportion of households with a monthly income of below R419 (US$42.2) a person (in 2009 prices) from 39% to 0%.And secondly, it must reduce inequality – the Gini coefficient, a measure of income disparity, should fall from 0.69 to 0.6.This will be achieved by increasing employment from 13-million in 2010 to 24-million in 2030; raising per capita income from R50 000 ($5 000) in 2010 to R120 000 ($12 100) by 2030; increasing the share of national income of the bottom 40% from 6% to 10%; establishing a competitive base of infrastructure, human resources and regulatory frameworks; ensuring that skilled, technical, professional and managerial posts better reflect the country’s racial, gender and disability makeup, and many other goals.An important focus of the NDP is to unite South Africans around a common programme that will enhance the Constitution’s vision of a united, prosperous, non-racial and non-sexist society. “Although progress has been made to improve the lives of women; discrimination, patriarchal attitudes and poor access to quality education persists.The plan deals with these factors holistically, recognising that key priorities such as education or rural development will have the biggest impact on poor women,” indicates the NDP.In addition, citizens should be encouraged to be active in their own development. The document says that while the state “must actively support and incentivise citizen engagement”, citizens should: actively seek opportunities for advancement, learning, experience and opportunity; work together with others in the community to advance development, resolve problems and raise the concerns of the voiceless and marginalised; and, hold the government, business and all leaders in society accountable for their actions.“The country we seek to build by 2030 is just, fair, prosperous and equitable. Most of all, it is a country that each and every South African can proudly call home. It is up to all South Africans to play a role in fixing the future.”Would you like to use this article in your publication or on your website? See Using Brand South Africa material.
Priyanka Chopra, who will soon make her debut in American TV with Quantico, is back to Mumbai. The actor will play a FBI trainee Alex Parrish in the drama.Priyanka’s fanpage poster a picture of her look from the Tv series. Her look was under the wrap till now. In the picture, Priyanka is seen sporting worn-out jacket and tee teamed up with rugged denims.First look of Priyanka Chopra in QuanticoWe must say, she got the look just bang on.Priyanka will star along side Jake McLaughlin, Dougray Scott and Aunjanue Ellis, Tate Ellington, Graham Rogers, Johanna Braddy and Yasmine Al Massri in Quantico.Priyanka Chopra is back in Mumbai after completing her shoot for the TV series.For Priyanka, the Quantico pilot is her first assignment in the US after she spent the past few years trying to foray into the American showbiz industry.Priyanka Chopra with cast and crew of Quantico.Quantico revolves around a bunch of young FBI recruits, each one of whom has a secret behind joining the bureau. The show will narrate their adventures and experiences as they train on Quantico base in Virginia, even as secrets of their past start emerging.