[Sohu IT news] Beijing time on September 27th news, the U.S. technology blog site BusinessInsider on Wednesday published a signed David ·, Parkman (David Pakman) analysis of the article. In this paper, the vertical social networking sites are divided into topic content, information content and content. According to the author analysis, Facebook has the most difficult to monetize the topic content flow, which is also the company at this stage is still worried about the reasons for the increase.
below is the full text of the article:
is committed to becoming a new generation of giants in the media industry, they must seek a content and release costs close to zero mode of operation.
Google, Facebook, Twitter, Instagram, Pinterest and other companies have been taking this model, because it can help them to achieve rapid rise at very low cost.
if applied properly, some companies can increase the size of hundreds of millions of users. In thinking about how to make use of such a large group of users to conduct business operations, but also the emergence of a new problem, what kind of traffic can produce such a large scale?
in Facebook, Twitter, Instagram, Pinterest and Tumblr and other social media in the case, the most basic activities is to share content. However, the content shared on these sites is not the same, especially those that attract users to participate in the most. In a broad sense, Facebook to attract users to share photos and easy personal news. Twitter is more focused on the dissemination of news and topics of discussion. Tumblr seems to have more common language with entertainment and creative media. Pinterest focus on home decoration, clothing, food and other commodities.
on the Facebook user level, you can almost let users share anything, and you can build a huge business activities. It all depends on the release of a variety of small ads on the Facebook can be achieved. With such a user scale, your income can reach billions of dollars. Even so, I think, with the user’s preference for Facebook tracking ability, it has the strength to further enlarge and strengthen the sale.
, however, you need to understand that if your service is focused on vertical content, all content is unequal, some of which are more valuable than others. I divide traffic / content into three categories: topic, information, and things.
topic content participation is most common on Facebook, Tumblr, and Twitter sites