The Spring Festival is coming to see each other gold giants how fun spring festival marketing

Abstract: before going to do Internet banking from the flow entrance deepening companies far more than this, only Sohu, Jingdong BAT and other companies have launched their own financial products, and Sohu is also an important traffic entrance PC era NetEase was founded as early as 2015 financial NetEase.

 

the beginning of the new year, the Sohu announced the upgrade of Internet banking platform search easy loan brand strategy’s "Golden Fox suit", which did not appear in the public eye, finally again the news. And Baidu, Renren, as in the transformation of Sohu will also treasure in the direction of the Internet in the financial direction, which may also indicate that the mutual gold market in 2017 will be brilliant.

technology, scenarios, entrance, BATJ is changing the financial landscape

Before the

traffic from the entrance to deepen the Internet financial company is far more than this, only Sohu, Jingdong BAT and other companies have launched their own financial products, and Sohu is also an important traffic entrance PC era NetEase was founded as early as 2015 financial NetEase. These internet giants by virtue of its advantage in the traffic side, has become an important force in the Internet financial market.

but go, really have a huge impact on the entire financial market is only BAT+ Jingdong. They not only have the Internet financial company desire entrance and users, but the key is to have a general Internet Co do not have consumption scenarios, combined with the advantages of the original, the traditional financial companies to achieve beyond tactics.

Last April

ant payment service announced the completion of $4 billion 500 million of financing, the total valuation of up to $60 billion, and the Jingdong financial comprehensive benchmarking Ali ant payment service, business lines are very similar, in the financial Jingdong completed 6 billion 650 million yuan financing, its valuation has reached 46 billion 650 million yuan. As Baidu finance and Tencent, although there is no public valuation, but I believe no one dared to ignore them. Baidu finance in Baidu was raised to the height of the fourth pole, while Tencent is using WeChat in the field of mobile payments to the ants in the corner of the gold service overtaking.

Internet giant to enter the financial sector, after all is that they hold the traffic, and traffic is that they represent the essence behind the scenes, which Ali and Jingdong rely on the scene was the most obvious, both business background, business and payment is related to the fate of natural, so naturally be bound together. As to pay the entrance, due to bind the user’s bank card users, even the money deposited in the third party payment platform, which means that behind a variety of financial products can access monetary fund, consumer finance, microfinance and so on.

scene is the value of better conversion rate, which is why WeChat will pay with red cut, and online resources to such a large investment promotion WeChat payment, because there is little more than the payment of solid gold.

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